Brands are not your friends. There is no omniscient mason jar adaptor running our social media accounts. Let’s just be real. To make things a little more fun and genuine - and a little less “official” - from now on, when you’re tweeting to @cuppow, you’ll be officially talking to Greg.
What’s a brand? Where does person stop and company start? What the hell is going one when Taco Bell calls you bae? These are questions we don’t have perfect answers to. Our only outlook is that, as a small company, we’re actively not trying to be anything we’re not. We’re not a big corporate machine with a Chief Digital Inbound Content Strategiesiologist. It’s just the four of us.
We’re proud that we’re just four people. We’ve built quite a little thing over here in less than 160 hours a week for three years now. So we want to own that. Sure, our company’s “personality” is the amalgamation of our personalities and our “brand” speaks to that. But you know what’s even more authentic? A person speaking instead of a corporation.