We’re thrilled to announce our newest Cup Club partner: Mother Juice. Every 10th drink purchased at Mother Juice that goes in a reusable cup instead of a disposable cup is 100% free.
Single-use coffee cups are bad, and juice and smoothie cups fill up trash and recycling bins just as quickly. In our talks with Ellen Fitzgerald, co-founder of Mother Juice, we were fascinated to find out what a small number of customers bring in their own cups. At many juice shops, it’s not even an option because the juices are pre-packaged in bottles. Mother Juice proudly pours every cup and already employs a number of waste saving strategies like mason jar deposits included in their cleanses.
Bringing your own cup to a juice or smoothie shop just makes so much more sense. The ingredients are organic and carefully sourced, the preparation preserves the integrity of the vitamins and nutrients, the whole thing screams mindfulness. So why let the final product of all of that go into something that pollutes the planet and sucks up resources when the solution is so simple?
Compostable cups are great. And recycling is becoming more and more common by the minute (especially in a city like Cambridge, MA). But when you get to the grocery store and the question comes up, ‘paper or plastic?’ ..we’ve taught ourselves that there is a third option that is better than the two we’re presented with. It’s time to bring that kind of intentionality to other parts of our lives in an effort to curb the devastating effects of the 58,000,000,000 cups we throw out every single year.
Mark an X on the Cup Club chalk board at the register
If the your X marks the 10th reusable cup in a row their drink is 100% free
Cup Cub is designed to encourage good behaviors and reward reuse. It’s an experiment. Our sole goal is to create a conversation about cups. If one person sees what we’re up to and is inspired to bring their own cup, we’ll smile knowing that we got one down and have only 57,999,999,999 to go!
We challenge you to change the way you think about ALL single-use waste. While it can seem silly to villainize such a simple and seemingly innocuous part of our day - that’s the whole point. Recognizing how the little things add up is the first step to living lighter on the planet.